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    Principles of Marketing Study Set 7
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
  5. Question
    Making More Sales to Current Customers Without Changing a Firm's
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Making More Sales to Current Customers Without Changing a Firm's

Question 16

Question 16

Multiple Choice

Making more sales to current customers without changing a firm's products is .


A) market development
B) market penetration
C) diversification
D) market attractiveness
E) product development

Correct Answer:

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