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    Principles of Marketing Study Set 7
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    Why Should a Mission Statement Be "Motivating" Instead of Stated
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Why Should a Mission Statement Be "Motivating" Instead of Stated

Question 19

Question 19

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Why should a mission statement be "motivating" instead of stated in terms of sales or profits?

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Sales and profits are only a r...

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