Multiple Choice
Which of the following is the principle objective of a market- oriented mission statement?
A) to satisfy basic customer needs
B) to satisfy basic stockholder needs
C) to satisfy basic partnership needs
D) to satisfy basic owner needs
E) to satisfy basic supplier needs
Correct Answer:

Verified
Correct Answer:
Verified
Q19: Why should a mission statement be "motivating"
Q20: A sound marketing strategy begins with which
Q21: The current mission statement of the Girl
Q22: When a company positions its product,it should
Q23: The four possible strategies that can be
Q25: In SWOT analysis,which of the following refers
Q26: In the four Ps of the marketing
Q28: The purpose of strategic planning is to
Q28: Unlike strategic- planning efforts of the past,which
Q29: Which of the four Ps describes the