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Walmart,Costco,and Southwest Airlines Serve Customers Who Want Reliable,good- Quality Products

Question 71

Multiple Choice

Walmart,Costco,and Southwest Airlines serve customers who want reliable,good- quality products or services,but who want them cheaply and easily.These companies are all known for pursuing a value discipline known as .


A) marketing insight
B) operational excellence
C) product leadership
D) customer intimacy
E) middle- of- the- road

Correct Answer:

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