If the Company's Offer Delivers Greater Value by Exceeding the Competitor's

Multiple Choice

If the company's offer delivers greater value by exceeding the competitor's offer on important attributes,the company can charge a higher price and ,or it can charge the same price and .

A) earn lower profits;gain higher profits
B) earn higher profits;gain more market share
C) earn higher profits;lose profits
D) lose profits;gain more market share
E) lose profits;gain higher profits