Refer to the Scenario Below to Answer the Following Questions

Multiple Choice

Refer to the scenario below to answer the following questions.
Essentials is a rapidly growing brand of women's makeup,perfumes,and nail care products.The company has established itself as a high- end cosmetic product available at most national drug stores.In the past,almost all of the advertising for Essentials has been in women's fashion magazines.
Essentials is now launching a new line of skin care products,ranging from facial cleansers to body lotion.These products are designed to be marketed to a broader audience,so the marketing team is exploring the effectiveness of different promotional mixes.
-Before deciding to launch the new line of products,Essentials conducted extensive market research to make sure the products were optimally positioned.A complete marketing plan-including mobile advertising,magazine advertising,event sponsorship,and sales promotions-was established long before the products themselves were ready for market.In this case,Essentials was using _ .

A) entrepreneurial marketing
B) cost leadership
C) formulated marketing
D) intrepreneurial marketing
E) operational excellence