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    Principles of Marketing Study Set 7
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    ABC Company Sells Directly to Final Consumers and Avoids Intermediaries
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ABC Company Sells Directly to Final Consumers and Avoids Intermediaries

Question 130

Question 130

Multiple Choice

ABC Company sells directly to final consumers and avoids intermediaries while catering to a broad group of demographic segments.This marketer falls under which online marketing domain?


A) C2C
B) B2B
C) B2C
D) C2B
E) A or C

Correct Answer:

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