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    Principles of Marketing Study Set 7
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    Psychographic Data in a Customer Database Used by Direct Marketers
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Psychographic Data in a Customer Database Used by Direct Marketers

Question 128

Question 128

Multiple Choice

Psychographic data in a customer database used by direct marketers includes information regarding a customer's and .


A) opinions;age
B) activities;opinions
C) age;buying preferences
D) interests;income
E) hobbies;income

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