Multiple Choice
Charlie Putnam received an e- mail promoting a new financial services institution that offers surprisingly low mortgage rates.The e- mail simply asked customers to provide their address,date of birth,social security number,and current mortgage information in order to receive a free loan quote.Suspicious of the offer,Charlie researched the company and discovered that the e- mail was a fraud.This is an example of .
A) online eavesdropping
B) malware
C) heat marketing
D) viral marketing
E) phishing
Correct Answer:
Verified
Correct Answer:
Verified
Q6: Explain the goal of viral marketing.
Q95: List and briefly describe the four major
Q104: The marketing manager of Charlie's Car Parts
Q105: Unlike Internet consumers,traditional offline consumers initiate and
Q106: For customers,the benefits of direct marketing are
Q107: Jane Cheatham,a stay- at- home mother,regularly posts
Q110: When consumers can drive transactions with businesses,what
Q111: Which of the following enables consumers to
Q113: The growth of the Internet caused many
Q114: Online communities where people socialize or exchange