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    Principles of Marketing Study Set 7
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    A Typical Customer Database Is an Organized Collection of Geographic,demographic,psychographic,and
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A Typical Customer Database Is an Organized Collection of Geographic,demographic,psychographic,and

Question 101

Question 101

Multiple Choice

A typical customer database is an organized collection of geographic,demographic,psychographic,and _ data about individual customers or prospects.


A) ethical
B) behavioral
C) cultural
D) emotional
E) medical

Correct Answer:

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