Multiple Choice
Refer to the scenario below to answer the following questions.
Reliable Tool Company is a manufacturer of hubs and axles for the trailer and heavy truck industry.Although Reliable Tool only has fifteen customers,the company is the sole supplier of hub and axle components to those customers.Monthly sales at Reliable Tool are approximately $1 million."You might say we have all of our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts.Ninety- five percent of Reliable Tool's customers are located in Michigan,Ohio,and Indiana,which means that travel time to all customers is relatively short.However,given the nature of the industry,time spent with each customer is essential.
-How would a customer sales force structure benefit Reliable Tool?
A) It would allow Reliable Tool management to better supervise and evaluate its salespeople.
B) It would help Reliable Tool salespeople become experts on the specific parts they sell.
C) It would enable ReliableTool salespeople to build close relationships with clients.
D) It would eliminate the need for telemarketers and sales assistants at Reliable Tool.
E) It would decrease the amount of travel required of each Reliable Tool salesperson.
Correct Answer:

Verified
Correct Answer:
Verified
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