Multiple Choice
Refer to the scenario below to answer the following questions.
Reliable Tool Company is a manufacturer of hubs and axles for the trailer and heavy truck industry.Although Reliable Tool only has fifteen customers,the company is the sole supplier of hub and axle components to those customers.Monthly sales at Reliable Tool are approximately $1 million."You might say we have all of our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts.Ninety- five percent of Reliable Tool's customers are located in Michigan,Ohio,and Indiana,which means that travel time to all customers is relatively short.However,given the nature of the industry,time spent with each customer is essential.
-Which of the following promotions would be most appropriate for Reliable Tool to use in its attempt to promote its products and generate new business leads?
A) conventions and trade shows
B) rebates
C) specialty advertising items
D) point- of purchase promotions
E) premiums
Correct Answer:

Verified
Correct Answer:
Verified
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