Multiple Choice
Apex detergent is relatively undifferentiated from two other detergent brands,Acme and Brighton detergents.Therefore,Apex is most likely to require which of the following?
A) a higher price
B) a different target market
C) heavy advertising to set it apart from others
D) a new package
E) a slice- of- life style
Correct Answer:
Verified
Correct Answer:
Verified
Q39: 30 Rock and Newsweek are both examples
Q40: Scheduling ads unevenly,which is called _ ,builds
Q41: After determining its advertising objectives,the company's next
Q42: tend to be straightforward outlines of benefits
Q43: A company typically spends comparable budgets on
Q45: Cell phones are one type of _
Q46: You receive a report that 68% of
Q47: Advertisements built around dream themes use which
Q48: Explain why different types of messages may
Q49: In an attempt to set the company