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    Principles of Marketing Study Set 7
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    Exam 15: Advertising and Public Relations
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    Which Execution Style Presents Survey Evidence That a Brand Is
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Which Execution Style Presents Survey Evidence That a Brand Is

Question 59

Question 59

Multiple Choice

Which execution style presents survey evidence that a brand is better than other brands?


A) slice of life
B) technical expertise
C) scientific evidence
D) testimonial evidence
E) endorsement

Correct Answer:

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