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    Principles of Marketing Study Set 7
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    Exam 15: Advertising and Public Relations
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    Which of the Following May Require Heavy Advertising in Order
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Which of the Following May Require Heavy Advertising in Order

Question 55

Question 55

Multiple Choice

Which of the following may require heavy advertising in order to be set apart from similar products?


A) international brands
B) specialty brands
C) undifferentiated brands
D) high- share brands
E) mature brands

Correct Answer:

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