Multiple Choice
Which of the following is an example of user- generated content?
A) Neiman Marcus's InCircle Rewards program for its best customers
B) Toyota's presence in online communities
C) Nike's Nike Plus running Web site
D) MasterCard's use of "Priceless" commercials shot by customers
E) The Lexus Covenant aimed at creating customer delight
Correct Answer:
Verified
Correct Answer:
Verified
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