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    Principles of Marketing Study Set 7
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    Exam 15: Advertising and Public Relations
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    The AFLAC Duck and Tony the Tiger Are Examples of Used
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The AFLAC Duck and Tony the Tiger Are Examples of Used

Question 70

Question 70

Multiple Choice

The AFLAC duck and Tony the Tiger are examples of used in successful advertising campaigns.


A) celebrity spokespeople
B) creative endorsements
C) fantasy figures
D) brand names
E) personality symbols

Correct Answer:

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