Multiple Choice
After creating a message strategy statement,the advertiser must develop a compelling that will bring the message strategy to life in a distinctive and memorable way.
A) customer benefit
B) media vehicle
C) execution style
D) creative concept
E) customer strategy
Correct Answer:
Verified
Correct Answer:
Verified
Q47: Advertisements built around dream themes use which
Q48: Explain why different types of messages may
Q49: In an attempt to set the company
Q50: Direct mail is one of the least
Q51: The number of times an average person
Q53: Technical expertise,scientific evidence,and testimonial evidence are all
Q54: Illustrations,the headline,and the copy are three elements
Q55: Which of the following may require heavy
Q56: An ad for a new convection oven
Q57: is a measure of the percentage of