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    Principles of Marketing Study Set 7
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    Exam 14: Communicating Customer Value
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    Marketing Communicators Must Be Good at Messages That Take into Account
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Marketing Communicators Must Be Good at Messages That Take into Account

Question 66

Question 66

Multiple Choice

Marketing communicators must be good at messages that take into account how the target audience them.


A) decoding;receives
B) delivering;encodes
C) retrieving;perceives
D) sending;encodes
E) encoding;decodes

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