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    Principles of Marketing Study Set 7
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    Exam 14: Communicating Customer Value
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    The Communicator Must Decide How to Handle Message Structure Issues
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The Communicator Must Decide How to Handle Message Structure Issues

Question 65

Question 65

Multiple Choice

The communicator must decide how to handle message structure issues.One issue is whether to or not.


A) make a moral appeal
B) draw a conclusion
C) use the pull strategy
D) avoid competitors
E) use the push strategy

Correct Answer:

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