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    Principles of Marketing Study Set 7
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    Companies Use All of the Following Methods to Set Their
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Companies Use All of the Following Methods to Set Their

Question 32

Question 32

Multiple Choice

Companies use all of the following methods to set their advertising budget EXCEPT the .


A) percentage- of- sales method
B) integrated method
C) objective- and- task method
D) affordable method
E) competitive- parity method

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