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    Principles of Marketing Study Set 7
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    Exam 14: Communicating Customer Value
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    In Designing the Message Structure,marketers Must Decide Whether to Present
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In Designing the Message Structure,marketers Must Decide Whether to Present

Question 30

Question 30

Multiple Choice

In designing the message structure,marketers must decide whether to present the _ arguments first or last in a message.


A) strongest
B) emotional
C) structural
D) moral
E) scientific

Correct Answer:

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