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    Principles of Marketing Study Set 7
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    Exam 14: Communicating Customer Value
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    The Communication Channel a Company Uses to Move Its Advertising
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The Communication Channel a Company Uses to Move Its Advertising

Question 38

Question 38

Multiple Choice

The communication channel a company uses to move its advertising messages from sender to receiver is called the .


A) message
B) feedback loop
C) media
D) communicator
E) encoder

Correct Answer:

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