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The Background for a Benadryl Allergy Medication Ad Appearing in the Magazine

Question 39

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The background for a Benadryl allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers.The headline states "Benadryl is 54 percent more effective than the leading prescription." At the bottom of the ad,in small print,is an explanation of how the effectiveness of Benadryl was determined.The ad also shows a package of Benadryl so consumers can easily recognize it at the store.Identify the different components of the communication model for this advertisement.

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The marketers of Benadryl are the sender...

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