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    Principles of Marketing Study Set 7
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    Exam 14: Communicating Customer Value
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    Consists of Strong Short- Term Incentives That Invite and Reward
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Consists of Strong Short- Term Incentives That Invite and Reward

Question 113

Question 113

Multiple Choice

consists of strong short- term incentives that invite and reward quick responses from customers.


A) Advertising
B) Publicity
C) A segmented promotion
D) Sales promotion
E) A patronage reward

Correct Answer:

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