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    Principles of Marketing Study Set 7
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    Exam 14: Communicating Customer Value
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    From Marketing Communications May Suggest Changes in the Promotion Program
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From Marketing Communications May Suggest Changes in the Promotion Program

Question 108

Question 108

Multiple Choice

from marketing communications may suggest changes in the promotion program or in the product offer itself.


A) Encoding
B) Decoding
C) Feedback
D) Shelter
E) Noise

Correct Answer:

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