Multiple Choice
Which of the following is an example of a manufacturer- sponsored retailer franchise system?
A) motels such as Holiday Inn and Ramada Inn
B) Ford and its network of independent franchised dealers
C) fast- food restaurants such as McDonald's and Burger King
D) licensed bottlers that bottle and sell Coca- Cola to retailers
E) Starbucks operating within Target stores
Correct Answer:
Verified
Correct Answer:
Verified
Q2: A channel consisting of one or more
Q3: Give an example of horizontal conflict.
Q4: All of the institutions in a channel
Q5: Channel members add value by bridging the
Q6: Using ,retailers can share real- time data
Q7: What are two considerations when selecting intermediaries?
Q8: When McDonald's offers its products inside of
Q10: How do channel members add value to
Q11: Why are multichannel distribution systems gaining popularity
Q58: How have changes in technology and the