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A Car Maker's Strategy of Advertising a Basic Vehicle Model

Question 15

Multiple Choice

A car maker's strategy of advertising a basic vehicle model with few conveniences and comforts at a low price to entice buyers and then convincing customers to buy higher- priced models with more amenities is an example of which of the following?


A) captive product pricing
B) allowance pricing
C) optional product pricing
D) product line pricing
E) segmented pricing

Correct Answer:

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