When Faced with a Competitor Who Has Cut Its Product's

Multiple Choice

When faced with a competitor who has cut its product's price,which of the following is typically the most cost- effective way for a company to maintain its own price but raise the perceived value of its offer?

A) distributing the product through less costly channels
B) bundling the offer with add- ons
C) improving the quality of the product
D) introducing a higher- priced premium brand
E) altering the company's marketing communications