A Company Would Most Likely Consider Launching a Low- Price

Multiple Choice

A company would most likely consider launching a low- price "fighter brand" in response to a competitor reducing prices if .

A) the market segment being lost responds to arguments of higher quality
B) the market segment being lost is not price sensitive
C) the market segment being lost is price sensitive
D) the market segment being lost has shifted culturally
E) the market segment being lost no longer demands the product