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    Principles of Marketing Study Set 7
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    Exam 11: Additional Pricing Considerations
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    Pricing Is the Approach of Setting a Low Initial Price
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Pricing Is the Approach of Setting a Low Initial Price

Question 99

Question 99

Multiple Choice

pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.


A) Value- based
B) Market- skimming
C) Below- market
D) Leader
E) Market- penetration

Correct Answer:

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