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    General Motors Prices Its Automobiles to Achieve a 15 to 20
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General Motors Prices Its Automobiles to Achieve a 15 to 20

Question 150

Question 150

Multiple Choice

General Motors prices its automobiles to achieve a 15 to 20 percent profit on its investment.This approach is called .


A) going- rate pricing
B) target- return pricing
C) cost- plus pricing
D) value- based pricing
E) low- price image

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