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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    A Room Upgrade Offered by a Hotel to a Guest
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A Room Upgrade Offered by a Hotel to a Guest

Question 11

Question 11

Multiple Choice

A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a .


A) basic customer relationship
B) structural benefit
C) partner relationship management technique
D) frequency marketing program
E) club marketing program

Correct Answer:

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