Elisandra,a Marketing Manager at a Regional Chain Restaurant,has Decided to Sponsor

Multiple Choice

Elisandra,a marketing manager at a regional chain restaurant,has decided to sponsor a contest calling for customers to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Elisandra's plan is an example of .

A) community development around a brand
B) partner relationship management
C) customer divestment
D) customer lifetime value
E) consumer- generated marketing