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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Which of the Following Is the Term for Customers Who
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Which of the Following Is the Term for Customers Who

Question 69

Question 69

Multiple Choice

Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service?


A) full partners
B) barnacles
C) butterflies
D) social customers
E) customer evangelists

Correct Answer:

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