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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    Customer- Managed Relationships Are Marketing Relationships That Are Initiated by and Controlled
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Customer- Managed Relationships Are Marketing Relationships That Are Initiated by and Controlled

Question 66

Question 66

True/False

Customer- managed relationships are marketing relationships that are initiated by and controlled by customers,not by marketers.

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