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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    According to the Authors of Your Text,the Concept Is a "Sense
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According to the Authors of Your Text,the Concept Is a "Sense

Question 49

Question 49

Multiple Choice

According to the authors of your text,the concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.


A) retailing
B) production
C) marketing
D) product
E) societal marketing

Correct Answer:

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