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Jolene's Firm Markets Preplanning Services for a Mortician

Question 50

Multiple Choice

Jolene's firm markets preplanning services for a mortician.She finds that most of her target market wants to avoid discussing their future funeral needs,and she must somehow first get their attention.Jolene's firm most likely practices the .


A) marketing concept
B) selling concept
C) production concept
D) social marketing concept
E) societal marketing concept

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