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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Which of the Following Is Currently the Fastest- Growing Form
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Which of the Following Is Currently the Fastest- Growing Form

Question 78

Question 78

Multiple Choice

Which of the following is currently the fastest- growing form of marketing?


A) word- of- mouth marketing
B) consumer- generated marketing
C) societal marketing
D) online marketing
E) mass media marketing

Correct Answer:

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