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According to the Simple Five- Step Model of the Marketing

Question 132

Multiple Choice

According to the simple five- step model of the marketing process,a company needs to before designing a customer- driven marketing strategy.


A) build profitable relationships with customers
B) use customer relationship management to create full partnerships with key customers
C) construct key components of a marketing program
D) determine how to deliver superior value
E) understand the marketplace and customer needs and wants

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