AmazonCom Leverages Relationships with Its 35 Million Customers by Offering

Multiple Choice

Amazon.com leverages relationships with its 35 million customers by offering them music,videos,gifts,toys,consumer electronics,and office products,among other items.Based on previous purchase history,the company recommends related CDs,books,videos,or other products that might interest a customer.This most directly helps Amazon.com capture a greater .

A) social network
B) partner value
C) share of customer
D) customer loyalty
E) profit margin