Solved

Herb Kelleher of Southwest Airlines Used the Marketing Concept in His

Question 87

Multiple Choice

Herb Kelleher of Southwest Airlines used the marketing concept in his successful organization.Having a customer department rather than a marketing department,as suggested by Kelleher,is an example of a(n) _ perspective.


A) continuous improvement
B) outside- in
C) traditional
D) external
E) inside- out

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q82: Which of the following reflects the marketing

Q83: For most marketers, customer relationship management (CRM)

Q83: You are an assistant marketing director for

Q84: In a short essay,discuss the challenges and

Q86: You have just taken a new position

Q88: The marketing team at Bead Beautiful,a line

Q89: Consumer research,product development,communication,distribution,pricing,and service are all core

Q90: Which of the following is an example

Q91: Afia,a team leader in charge of customer

Q92: Refer to the scenario below to answer