Multiple Choice
Which of the following is an example of consumer- generated marketing?
A) Nike's Nike Plus running Web site
B) The Lexus Covenant aimed at creating customer delight
C) MasterCard's use of "Priceless" commercials shot by customers
D) Neiman Marcus's InCircle Rewards program for its best customers
E) Toyota's presence in online communities
Correct Answer:
Verified
Correct Answer:
Verified
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