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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Explain How Storing Customer Information in a Database Might Better
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Explain How Storing Customer Information in a Database Might Better

Question 93

Question 93

Essay

Explain how storing customer information in a database might better prepare car- maker Saturn in customer relationship management (CRM).

Correct Answer:

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Managing detailed information about cust...

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