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  3. Study Set
    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
  5. Question
    Briefly Explain the Societal Marketing Concept
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Briefly Explain the Societal Marketing Concept

Question 52

Question 52

Essay

Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept.

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According to this concept, firms will su...

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