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    Marketing Research An Applied Orientation
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    Exam 6: Descriptive Research Design: Survey and Observation
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    In Unstructured Observation,potential for Observer Bias Is High
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In Unstructured Observation,potential for Observer Bias Is High

Question 50

Question 50

True/False

In unstructured observation,potential for observer bias is high.For this reason,the observation findings should be treated as hypotheses to be tested rather than as conclusive findings.

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