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    Marketing Research An Applied Orientation
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    Exam 6: Descriptive Research Design: Survey and Observation
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    ________ Includes Observation as Well as Analysis
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________ Includes Observation as Well as Analysis

Question 55

Question 55

Multiple Choice

________ includes observation as well as analysis.


A) Trace analysis
B) Mechanical observation
C) Personal observation
D) Content analysis

Correct Answer:

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