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    Business
  3. Study Set
    Marketing Research An Applied Orientation
  4. Exam
    Exam 5: Exploratory Research Design: Qualitative Research
  5. Question
    According to Table 5
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According to Table 5

Question 101

Question 101

Multiple Choice

According to Table 5.1 in the text,which of the following does not apply to qualitative research?


A) a small number of nonrepresentative cases
B) non-statistical data analysis
C) unstructured form of data collection
D) outcome is used to recommend a final course of action

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