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    Marketing Research An Applied Orientation
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    Exam 5: Exploratory Research Design: Qualitative Research
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    You Are Deciding Which Approach Would Be Best to Use
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You Are Deciding Which Approach Would Be Best to Use

Question 97

Question 97

Essay

You are deciding which approach would be best to use to determine what milk drinkers consider the best food to accompany a glass of milk.Which qualitative technique would you choose and why?

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The student should choose a direct appro...

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