Multiple Choice
Information provided by industry services is useful for which of the following?
A) sales management decisions such as defining territories and setting quotas
B) advertising decisions such as allocating advertising budgets
C) segmenting the market and designing custom products and services for important segments
D) all of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Secondary data are originated by a researcher
Q2: _ are helpful for identifying individuals or
Q3: Which of the following concerns are important
Q5: It is easy to evaluate the accuracy
Q6: Social media sites may be popular with
Q7: Data published anonymously or in a form
Q8: Regarding supermarket loyalty cards,a shopper provides demographic
Q9: Published external secondary data sources may be
Q10: It is possible to locate information on
Q11: Protecting the privacy of respondents is an